Agency: Soup Ltd
The BigBuzz campaign is a viral marketing game to raise awareness of the importance of bees. A user can draw a short message in the sky (a beeline) and then send this on to a friend.
The project required an overlay to contain and communicate with the flash player. Data was sent to and from the server using XML. The BeeLine data was saved as a series of x,y,z coordinates. It also required an email to be sent out to a friend of the person drawing. This email contained a unique link back to the site where the BeeLine could be played back (re-drawn) to the friend.
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